st. regis

With the goal of driving local, regional and national awareness to the St. Regis Atlanta's holiday programming, we worked with the St. Regis team to ideate and execute a partnership for the holiday season. Drawing on our knowledge of the Atlanta market, our team brought together Buckhead's celebrated Lucy's Market, Summerour Architects, interior design studio Susan B. Bozeman Designs and Appalachian Antique Hardwoods to create the Astor Chalet at St. Regis Atlanta. From Thanksgiving weekend through Christmas, the cozy Swiss-inspired chalet, reminiscent of an alpine winter wonderland, featured a magical Christmas pop-up shop from Lucy's along with a stunning 24-foot holiday tree, beautifully decorated with an Old-World European elegance. In addition to the partnership, our creative team designed and developed a custom website showcasing the activation.