saucy by kfc
results
Total Media Impressions
2.4 billion
Influencer Impressions
546k
Services
Food & Beverage Public Relations
Influencer Marketing
Brand Partnerships
Objectives/Goals
b&B worked with the Yum! Brands team to not only launch Saucy by KFC, but to sustain momentum throughout an opening campaign focused on three phases, introducing, launching, and sustaining Saucy. We launched the brand within the local Orlando community through opening previews, events, and promotions, saturating the media and influencer market.
82
total press hits
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20
influencer partners
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event activation
Media, influencers, community VIPs and Saucy + Yum! Brand teamsgathered to preview the store and taste our menu for the first time.
An aura photographer helped match each guest’s energy with theirperfect sauce, while our Sauce Sommelier walked guests throughthe flavor profile – all set to beats by DJ Lavelle.
23k
engagements
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23
media and vip
event attendees
