hotel van zandt + geraldines

b&B partnered with Hotel Van Zandt and their on-site restaurant, Geraldines in Austin, TX to gain awareness in the bustling Austin market and to drive locals to the restaurant and music venue. We targeted national travel coverage for out of town guests, as well as local  coverage and meetings outlets to help support group sales efforts. Our creative team also designed and developed custom designs for branded Hotel Van Zandt merch. The successful collaboration between b&B and the property has resulted in local and national press coverage, an increased social media presence through social media management and influencer marketing, and a new look and feel for Hotel Van Zandt merch.