Liberty Burger, a family-owned burger focused restaurant with 6 locations in Texas, wanted to set its brand apart and notify new customers of its high-quality ingredients and dedication to environmental responsibility. bread & Butter partnered with the brand to craft a strategically targeted advertising strategy to build overall brand awareness & engagement, and ultimately increase restaurant sales.

Through a narrowly targeted ad campaign that established the ideal consumer for the restaurant, intentional content and messaging, and A/B testing, bread & Butter achieved an Ad Recall Lift of 17.15%, resonating with 13,500 potential new customers, at a cost of $0.07 per person in just three months. As a result, Liberty Burger’s engagement expanded beyond its established target demographic, successfully driving foot traffic and sales across restaurant locations.