Elm Street Cask & Kitchen debuted in Downtown Dallas on historic Elm Street in featuring Southern-inspired comfort food and a signature Whiskey Bible containing over 200 varieties. In order to generate immediate business, Elm Street tasked bread & Butter with amplifying awareness while generating new customer interest and engagement by developing a larger dedicated fan and customer base.

Through detailed targeting, engaging content and strategic messaging, bread & Butter acquired over 2,228 new, engaged fans for Elm Street Cask & Kitchen’s Facebook page in under 3 months at a cost of $0.34 per like. Through these campaigns, bread & Butter uncovered an ideal target market, generating content insights that were then applied to The Elm Street Cask & Kitchen’s organic social media initiatives. These were leveraged to promote future specials and programs, amplifying awareness and website traffic to ultimately drive restaurant sales.