Targeting a fast-moving millennial male audience, bread & Butter created an email marketing program designed to drive sales the day of launch – engaging consumers via subject line and lead image.

With a dedicated following and research to prove that email recipients respond best to value-driven copy and food-porn heavy images, sent at night rather than morning, b&B created a blast strategy to drive sales.

Through consistent and strategic A/B testing, bread & Butter improved email metrics, helping the brand remain above the industry average across all relevant data and achieve same-day upticks in business, placing Bruxie 3-5% above past daily sales in the Brea/Orange County market.

*Open Rate industry average for restaurants and venues is 16.7%