The Sandman Hotel, a renovated motor lodge located in Sonoma County’s wine country, enlisted bread & Butter’s digital marketing services to drive sales in the slower winter months. b&B implemented a full-funnel marketing strategy to build awareness in order to drive sales as efficiently as possible.

After working closely with The Sandman Hotel team to install tracking pixels, b&B tailored specific campaigns to driving website traffic and retargeting those users with conversion-based content, ultimately driving 8,677 clicks at an average CPC of $0.51 resulting in $52,640 in sales.